Podcasts are more popular than ever at the moment – perhaps it’s because they fit perfectly into our increasingly busy lives, or perhaps it’s just because they teach us small but interesting bits of information (which we’re always sure to slip into a conversation later on…)
With podcasts available on almost every topic, we get the opportunity to delve deep into any subject that catches our interest. Why not take the opportunity to enhance the knowledge needed for your marketing degree? Also, podcasts are sure to be a big deal in the future of marketing, so it doesn’t hurt to get on board now!
Below we have devised a list of seven of the best podcasts out there to listen to if you’re a marketing student! Read on to find your new obsession…
In Marketing over Coffee, the hosts, John J. Wall and Christopher S. Penn, discuss everything marketing over a cup of coffee. They cover a diverse range of topics, which will help you stay up to date with the latest marketing trends and developments within social media and keep up with innovations in SEO and search marketing. They also discuss more ‘old school’ offline marketing campaigns, as well as email marketing, multivariate testing and copywriting.
Each podcast is 20 minutes long and episodes are available to stream on Apple Podcasts, Google Podcasts and Spotify.
Youth Trends is the new podcast by Voxburner, the firm who run the world’s largest youth marketing festival, putting young people in touch with top marketing professionals. In their podcast, they feature guests from their large network of marketing experts, including representatives from Buzzfeed, Starbucks, Hollister, Haagen-Daz and American Eagle to discuss marketing for the Millennial and Gen Z market.
Podcasts are 10 to 30 minutes long and are released weekly; available to stream on Spotify, Apple Podcasts and Google Podcasts.
Crazy/Genius is a series hosted by the Atlantic’s Derek Thompson, discussing trends in technology, science and culture, and answering the controversial questions you never knew you wanted answering! Although this podcast is not solely about marketing, it is a useful podcast for marketing students to listen to, as it gives a good insight into what is popular and on trend.
Podcasts are released frequently, and last around 30 minutes. They are available to listen to on Spotify, Stitcher, Apple Podcasts and Google Music.
One of the most popular marketing podcasts in the world, Social Pros give an insight on how real people are working in social media to further their careers. Social Pros gives inside stories and behind the scenes secrets about how companies like Ford, Dell, IBM and ESPN use social media in their marketing campaigns to draw awareness. This is a great podcast for marketing students as it keeps you up to date with trends in social media, debunks popular marketing myths and gives advice from leading social media strategists.
Social Pros is available to listen to on Spotify, iTunes, Stitcher and YouTube
Interviewing authors of bestselling marketing books, The Marketing Book Podcast helps you keep up with what’s happening in the fast-paced marketing world. Topics include predictions for the future of marketing, the role of empathy in marketing, digital sales tips and general social media marketing advice. The host, Douglas Burdett, interviews popular authors of marketing books, such as Guy Kawasaki and Seth Godin.
With a new episode every Friday, marketing students can listen to The Marketing Book Podcast on Spotify, Apple Music, Google Play, Stitcher and iHeart Radio.
Described as the podcast for “people sick of shady, in-your-face marketing”, this podcast removes all the “fluff” associated with marketing, giving practical advice and interviewing entrepreneurs and marketers who are doing marketing the right way. Avoiding traditional ‘aggressive’ marketing tactics, such as spamming people with numerous emails, using meaningless buzzwords and using personal details against your will, the host Louis Gernier asks pertinent questions to no-nonsense marketers, with surprising results.
Everyone Hates Marketers is available on Apple Podcasts, Stitcher and Spotify.
The Mad Marketing podcast is presented by the founder of River Pools and HubSpot partner, Marcus Sheridan. Throughout the podcast, Sheridan offers a range of digital marketing advice, particularly in the areas of SEO and content marketing, whilst also revealing personal stories from his own successful career. The Mad Marketing Podcast is an entertaining and informative podcast and a must-listen for anyone contemplating a career in digital marketing!
Podcasts are 20 to 40 minutes each and are available to listen to on Apple Music, Spotify and Soundcloud.